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How To Nurture Client Relationships

Updated: Jan 5

Wouldn't you agree that it feels nice to be appreciated? When you nurture client relationships through showing appreciation it creates a more loyal client and customer base.


Happy clients make loyal clients, and with the ever-growing pressure to gain new prospects and generate new leads, companies forget to put a little time and effort into showing those existing clients a little extra love.

As businesses make their primary focus their growth, client relationships can become more and more impersonal and neglected. What happens then is that the unsatisfied clients leave and take their business elsewhere. Let's be honest, you would leave too if you didn’t feel like your business was appreciated.


Three important things that you should implement with every client are: make them feel cared for, make them feel appreciated, and make them feel valued. You should take care of the people that take care of your business.


Managing client relationships on any scale can be overwhelming. So where do you begin? My advice is to start with a client relationship strategy. A client relationship strategy is a plan put in place to reward your business’s loyal clients.


People decide what company they want to purchase products or services from for many reasons, but one of the biggest reasons reflects how they feel about your company. Nurturing a client relationship, in turn, will create a loyal client.


Showing how grateful you are for a client’s business is the foundation of a loyal client relationship. Implementing a well-planned strategy will only benefit your business by increasing customer satisfaction, increasing customer loyalty, and increasing retained customer profits.


Now that you know how important it is to show your clients how much you appreciate their business, let’s get started on your client relationship strategy.


Do you have a client database? If not, definitely consider implementing one. Having all of your client information organized is crucial. Once you have put together all of your client information, it's time to start showing some gratitude.

  1. From the beginning, make every customer feel like a VIP - making every client feel special will increase satisfaction and loyalty.

  2. Contact them regularly: maintain the relationship and show your clients that you’re thinking about them and want to make sure they are happy with their products or services. One of the quickest ways to do this is by sending them a personalized greeting card.

  3. Show off your clients: Highlight your clients by showing how they are using your products or services and how they benefit (with their permission, of course). You can do this through your social media or website.

Wanting to grow and gain more business often takes precedence over maintaining the business you already have. But if you implement a client relationship strategy and make client appreciation central to every business connection, I promise your clients will notice. Having a positive experience with a company will not only bring those clients back, but it will also ensure that they share their experience with the people they know.


Looking for more tips on how to ensure positive client relationships that will generate client loyalty? Reach out to me via email - I can share more ways to make client appreciation easy.


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